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Crown’s electric lift trucks are utilized regularly to safely move warehouse goods and materials. The company’s comprehensive product line features power pallet lift trucks and stackers, narrow-aisle turret trucks, counterbalanced lift trucks (sit-down and stand up models), manual propelled pallet lift trucks and stackers, order picking equipment and narrow-aisle reach trucks.
Environmental management and sustainability are a very influential part of the Crown philosophy. Decades of thought leadership have enabled Crown to help clients while improving the environment. ISO 14001 certification has been attained for business stewardship and environmental attentions in manufacturing. Crown has proudly achieved many awards and recognitions for its sustainability efforts, including the Ohio Governor’s Pollution Prevention Award and the Ohio Governor’s Environmental Sustainability Award.
History – 1930 to 1950
Crown Equipment Corporation was started in the rural American village of New Bremen, Ohio, USA. The business has grown from a one-room outfit into an internationally distinguished company, currently considered to be the seventh leading lift truck manufacturer on the planet.
The Crown corporation was founded in 1945 by two brothers, Allen A. Dicke and the late Carl H. Dicke. Carl’s son and Chairman Emeritus, James F. Dicke, joined the family company later that same year. Presently, his son, James F. Dicke II, is Chairman and CEO. James F. Dicke III, serves as the company President at the moment, becoming the fourth generation of the Dicke family to maintain this position.
Now an globally diversified company, Crown originally manufactured temperature controls for coal burning furnaces, servicing a small clientèle. The assembly of these control units took place in a former hardware store based in New Bremen, Ohio, where Crown’s center of operations presently remain.
By the year 1949, Crown moved into the production of rotators for antenna due the greater fascination with televisions at the time. The product was proficient at improving the image and signal quality. The company’s lucrative move allowed them to become a leading manufacturer of units until 2001. The company ceased production in October after a decline in the global need for TV antenna rotators.
Crown History -1950's to 1975
In the early 1950’s Crown diversified into the production and repair of electronic and mechanical components for government and private market. Following numerous lucrative bids within a brief period of time, the company had developed a reputable business in this field.
With such flexibility and achievement, Crown was able to diversify its production to incorporate material handling equipment. Crown started the assembly of forklifts and lift vehicles in 1957. The company believed the market required a smaller line of top-quality quality forklifts. Crown quickly fashioned an exceptional series of progressive equipment and swiftly evolved into the most rapidly evolving material handling company with its variety of merchandise.
By 1966, Crown had ventured into the foreign materials handling markets by opening up shop in Sydney, Australia. Sydney is currently a regional center of operations for Crown for all Pacific Asian sales, marketing, and services. Crown remains an unwavering industry leader these days, supported by exceptional operations, solid sales and solid manufacturing operations.
In 1968, Crown established itself in the European market by purchasing an Irish production facility from its parent company, Steinbock, who was a German firm. They began to manufacture Crowns’ (PTH), hand pallet trucks. Later on that same year, Crown began their first London operation situated near Heathrow Airport. The sales and service operation of Crown’s comprehensive lift truck line was offered in the UK by the end of the decade. In the early 1970’s, Crown expanded and began marketing lift trucks across Europe through autonomous sellers.
Crown History - 1975 to Current Day
Crown today has a considerable network of Crown-owned and independently-owned sellers in various key global markets delivering a huge fleet of electric forklifts. They are responsible for handling the company’s product sales and service.
Corporate offices in New Bremen, Ohio and Munich, Germany provide nationwide marketing and promotional sales support to all dealer and sales personnel. Both Crown sales and dealer personnel are factory- trained in all disciplines to guarantee the utmost reliability and service. The Munich office was launched in the 1980’s and provides purchasing, advertising and marketing, engineering and design functions for India, Africa, the Middle East along with Europe. The diverse relations of intercontinental dealers and Crown-owned dealers successfully operate in almost 100 overseas city environments.
Crown has established 6 manufacturing locations in the United States that include: New Knoxville; Celina, Ohio; Greencastle, Indiana; Kinston, North Carolina; Fort Loramie, Ohio; and New Bremen, Ohio. Serving their expanding foreign markets, Crown has production facilities in Sydney, Australia (since 1966); Queretaro, Mexico (since 1973); Roding, Germany (since 1986); and Suzhou, China (since 2006). Crown also owns branch sales and service center operations in over 30 locations in the USA. International branch sales and service center operations include locations in Singapore, New Zealand, the Netherlands, Korea, Malaysia, England, Germany, Belgium and Australia.
